Analytics-driven iteration

Mixpanel — Event instrumentation

Every step of the funnel gets a tracked event before the redesign work starts — you can't fix a drop-off you haven't measured yet.

Amplitude — Funnel analysis

Every step plotted end to end to find exactly where users are dropping — the biggest single drop wins the next design cycle.

→ biggest drop

Figma — Redesign the drop-off

Just the one step that's leaking users gets redesigned — a scoped fix aimed at the specific friction the funnel data pointed at.

Jira — Ship the fix

The scoped fix gets ticketed and shipped fast, since the whole point is measuring the lift before too much time passes.

Amplitude — Confirm the lift

The same funnel gets re-measured after the fix ships — no lift means back to the drawing board, not a quiet declaration of victory.