Marketing site rebuild

Public

A small team rebuilding the marketing site from narrative to launch.

by BuildscapePublished Jul 25 2026, 02:06 · 67 views · 0 copies

How this workflow works

Notion Notion — Messaging & narrative

The story the whole site needs to tell gets written first, headline by headline, before anyone starts laying out a single page.

Figma Figma+ Midjourney Midjourney — Page design(animated)

AI-generated imagery gets used to explore hero directions fast, before committing real photography or illustration budget to the winning one.

Webflow Webflow — Build responsive

The approved design gets built directly, responsive from the start, with marketing able to edit copy afterward without filing an engineering ticket.

GitHub GitHub — Launch

DNS cutover, redirects from the old site, and a rollback plan all get checked off before the new site goes live for real traffic.

Google Analytics Google Analytics — SEO & optimize

Organic traffic and rankings get watched closely post-launch to catch any page that lost search visibility in the rebuild, then fixed fast.

Ask about the reasoning, not just the tools. Answers stay attached to this workflow.

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