Usability testing cycle

Notion — Test plan

Tasks, success criteria, and the exact questions to ask, written down before recruiting starts so the session doesn't drift into a generic chat.

UserTesting — Recruit panel

A panel matched to the target segment, screened and scheduled — five is usually enough to see the pattern repeat.

Lookback — Moderated sessions

Live, moderated runs through the prototype — watching where people hesitate matters as much as what they say afterward.

Dovetail — Analyze(animated)

The AI transcribes every session and surfaces likely highlight moments; a human still decides what actually counts as a finding.

Loom — Findings reel

A five-minute cut of the sharpest moments, stitched together so stakeholders feel the problem instead of just reading about it in a report.